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Handbook of Research on Global Perspectives on International Advertising

Author : Krom, Ipek
File Size : 38.40 MB
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International advertising is an important discipline in social sciences studies and though many books and articles have been published surrounding international advertising, only a few of them contain information about the advertising industry related to specific international countries and regions. Additional consideration on how advertising is utilized across the world is vital to understand the current best practices, challenges, and opportunities in the marketing field. The Handbook of Research on Global Perspectives on International Advertising considers various perspectives on international advertising through global and local lenses and discusses strategies and tactics of advertising across the globe. Covering topics such as branding, political advertising, cultural features, and tourism advertising, this reference work is ideal for industry professionals, academicians, practitioners, researchers, scholars, instructors, and students.

Marketing Information Guide

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File Size : 35.50 MB
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Marketing Communications

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File Size : 20.84 MB
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Archeological Investigations in Skagway Alaska

Author : Catherine Holder Spude
File Size : 29.48 MB
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Marketing Madness

Author : Nicholas S Hopkins
File Size : 25.66 MB
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Marketing Management Text and Cases Indian Context

Author : Tapan K. Panda
File Size : 85.98 MB
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Printers Ink

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File Size : 67.83 MB
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The Best in Advertising

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File Size : 28.51 MB
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Adult Group Leader Guide for Use with Dial A L C O H O L and Jackson Junior High

Author : Peter Finn
File Size : 80.2 MB
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Adweek

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File Size : 66.83 MB
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