Search results for: basics-advertising-01-copywriting

Basics Advertising 01 Copywriting

Author : Rob Bowdery
File Size : 27.72 MB
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Presents a comprehensive teaching tool, exploring the act of copywriting and the intrinsic nature of the role of the copywriter in the overall advertising process. This book covers subjects such as: how to generate ideas, improving and mastering your language skills and how to create effective advertising copy.

Basics Advertising 01 Copywriting

Author : Robert Bowdery
File Size : 27.11 MB
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This book highlights the importance of thinking both verbally and visually, taking into account the key relationship between the words and images that occur within creative ad concepts. It contains numerous visual examples demonstrating the variety of work with which copywriters are involved, supported by in-depth discussion and analysis to help the reader understand why certain adverts work well. Packed with practical exercises, as well as tips and guidance on how to generate ideas and think creatively, this book will help you to communicate effectively with your target audience - or indeed anyone!

Basics Advertising 03

Author : Nik Mahon
File Size : 67.54 MB
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Basics Advertising 03: Ideation is designed to provide an essential toolkit of techniques to help advertising students and creative teams to think outside the box and settle on the right concept for a client.

Media World Yearbook

Author :
File Size : 39.59 MB
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Aie B2000 Marketing 01

Author : Jim Burrow
File Size : 72.14 MB
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Looks identical to the Learner Guide. Includes instructor's notes along the edge of each page.

Copywriter s Handbook

Author : Nat G. Bodian
File Size : 49.12 MB
Format : PDF, Kindle
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Book Marketing Handbook

Author : Nat G. Bodian
File Size : 30.46 MB
Format : PDF, ePub, Mobi
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A comprehensive guide to the marketing of books and journals includes discussions of advertising techniques, publicity, sales projections, and inventory reduction

Evaluating Advertising

Author : Benjamin Lipstein
File Size : 72.16 MB
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A Basic Bibliography on Industrial Marketing

Author :
File Size : 43.13 MB
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Recording for the Blind Dyslexic Catalog of Books

Author : Recording for the Blind & Dyslexic
File Size : 27.72 MB
Format : PDF
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Bulletin

Author : Northwestern University (Evanston, Ill.)
File Size : 53.51 MB
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Marketing

Author :
File Size : 75.49 MB
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Predicasts F S Index United States

Author : Predicasts, inc
File Size : 59.10 MB
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A comprehensive index to company and industry information in business journals.

The Publishers Trade List Annual

Author :
File Size : 36.11 MB
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Advertisers Weekly

Author :
File Size : 28.99 MB
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The British National Bibliography

Author : Arthur James Wells
File Size : 75.25 MB
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The Bookseller

Author :
File Size : 86.86 MB
Format : PDF
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Vols. for 1871-76, 1913-14 include an extra number, The Christmas bookseller, separately paged and not included in the consecutive numbering of the regular series.

Direct Marketing Rules of Thumb

Author : Nat G. Bodian
File Size : 83.49 MB
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A goldmine of tested DM tips and techniques. DM guru Nat Bodian's latest direct marketing tool crams 40 years of experience into a treasure drove of response-driven strategies for racking up sales by mail, phone, and space advertising. Exhaustively indexed to make fast access easy, Direct Marketing Rules of Thumb packs 1,000 priceless time and money saving ideas you need to: prepare, use, and evaluate every DM component--from headlines to offers to credit and collections; locate, select, time, and test top-selling mailing lists for business, professions, medicine, consumers, charities, and more--plus work with list brokers, managers, and compilers; land your share of the $300 billion telemarketing business--including getting started, finding help, preparing scripts, targeting top prospects, selecting lists, and more; sell successuflly through card decks; snag the best prices on paper, printing, production, and mail shop services; create and place low-cost DM space ads; much, much more.

AEJMC News

Author :
File Size : 71.3 MB
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Industrial Marketing Management

Author :
File Size : 54.24 MB
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