Provides information on effective marketing and branding strategies for libraries.

Written by high-profile experts in the PR field, The Library PR Handbook is the essential reader for those looking to spice up their librarys message and get the word out.

Library Marketing Basics is an accessible, step-by-step, easy to understand, and “hands on” resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. It is designed for beginners who are new to library marketing.

Today’s libraries need to market their resources and services more than ever. Libraries can strengthen their relationships with their users and gain new audiences by creating their own promotional videos. However, creating marketing videos can be intimidating for beginners and challenging for even seasoned pros. Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. You too can increase awareness of your library’s resources & services by producing your own videos. This book will guide you through: ·gaining internal support ·crafting a clear message ·building the library’s audience ·writing storyboards and scripts ·casting and rehearsing actors ·filming and recording voiceover, editing, publishing, promoting ·using online tools & animation software ·and assessing impact

This book will help librarians complete graphic design projects with creativity and skill. Written specifically for librarians, it starts with the basics of design and builds on those skills. It is a guide that is relevant to those just learning to create designs and those who have been creating visuals for many years.

An index to library and information science literature.

Elisabeth Doucett gives new librarians a full dose of practical advice and wisdom that remains between the lines of most library curriculum, while also teaching seasoned professionals a thing or two.

An exciting survey of creativity in action, Doucett's book will encourage public library directors, managers, trustees, and staff to cross-pollinate their own expertise with innovative ideas from outside the stacks.

Branding provides a unique way for a library to distinguish itself: its identity, personality, and image. Drawing on five vividly unique case studies from libraries across the country, Breakthrough Branding: Positioning Your Library to Survive and Thrive shows how to mesh your library’s brand deeply and seamlessly within your internal culture, to leverage and better position your brand for the audiences you serve, and develop and implement promotional strategies and tactics consistent with your objectives. Experienced marketers and branding consultants Suzanne Walters and Kent Jackson offer clear advice regarding the art and science of library branding, advocacy, ethical considerations, marketing management and evaluation throughout the book’s three sections: “Branding” explains what a brand is and how to assess, develop and utilize your brand as an important institutional asset, with insider tips on environmental scanning, market research, and situation analysis; “Positioning” leads you through the process of effectively addressing your target audiences; “Promotion” helps you develop an integrated marketing communication strategy, including how to craft on-target messages, leverage your online presence to inform and engage with community members, and capitalize on traditional marketing channels, with guidance on public relations, event strategies, email, websites, and more.

Directed to library staff at all levels, offers advice on how to plan, organize, and run contests and discusses such topics as developing community partnerships, establishing a budget, and determining contest eligibility criteria and rules.

Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides librarians with the effective marketing tools necessary to help their libraries thrive in these challenging times.

Complete with lists of additional resources for discovering even more ideas, this book will help all kinds of libraries create innovative spaces that will delight their communities.

Barbara Dewey and Loretta Parham join 50 other librarians, including Tracie Hall, Emma Bradford Perry, and Hannelore B. Rader, to explore one of the major issues facing the profession-diversity. This innovative guide explores how librarians can ensure that their services, staff, and collections truly reflect our multicultural society. Chapters cover strategic planning; recruiting and retaining minorities; reaching out to new users; marketing to underrepresented populations; building collections for marginalized groups; overcoming the digital divide; assessment; and other important topics. The contributors provide numerous forms and documents including library diversity plans; residency and intern job descriptions; recruitment materials; programming plans and documents; and web resources. With guidance drawn from real experience in public and academic libraries, this unique guide will help to make diversity a reality in libraries.