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The Art of the Start 2 0

Author : Guy Kawasaki
File Size : 47.74 MB
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The Art of the Startis the classic bestselling guide to launching and making your new product, service or idea a success. Fully revised and expanded for the first time in a decade, The Art of the Start2.0 now features Guy Kawasaki's advice on the tools which make it easier than ever to get established - including social media, crowdfunding and cloud computing. Whether you're an aspiring entrepreneur, own a business, or want to get more entrepreneurial within any organization, this book will help you make your crazy ideas stick. It's an adventure that's more art than science - the art of the start. 'The Art of the Start 2.0is the ultimate entrepreneurship handbook. Kawasaki's generous wisdom, tips, and humour reflect his successes and failures. We can all benefit from his insights.' Arianna Huffington, President and Editor-in-Chief, Huffington Post'A successful entrepreneur requires three things- a garage, an idea, and this book - Guy's irrepressible guide to the raw essentials of life in a young company.' Michael Moritz, Sequoia Capital

The Art of the Start 2 0

Author : Guy Kawasaki
File Size : 32.9 MB
Format : PDF, ePub, Mobi
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THE CLASSIC BESTSELLING GUIDE TO LAUNCHING AND MAKING YOUR NEW PRODUCT, SERVICE OR IDEA A SUCCESS. 'The ultimate entrepreneurship handbook' - Arianna Huffington Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups focus on the wrong priorities and go broke before they succeed. The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling. Many of the basics of getting established have become easier, cheaper, and more democratic. Business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. The cloud makes basic infrastructure affordable for almost any new venture. The Art of the Start 2.0 will show you how to effectively deploy all these tools. It will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition.

Summary The Art of the Start

Author : BusinessNews Publishing
File Size : 51.23 MB
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The must-read summary of Guy Kawasaki's book "The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything". This complete summary of the ideas from Guy Kawasaki's book "The Art of the Start" shows how starting a business is an art. In his book, the author explains a step-by-step approach for starting any business project, from launching a start-up to creating a new product. He also demonstrates the importance of giving meaning to everything you do to make things happen and achieve success. Added-value of this summary: • Save time • Understand the key concepts • Expand your business knowledge To learn more, read "The Art of the Start" and find out everything you need to know about starting a new business and how to make it a success!

The Art of the First Session Making Psychotherapy Count From the Start

Author : Robert Taibbi
File Size : 29.62 MB
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Making Psychotherapy Count from the Start The average client today only comes to therapy five to eight times, and many only come once, so it is increasingly important, therefore, for therapists to achieve first-session success. Therapeutic skills and sales and marketing savvy are equally important to this task. In the first sixty minutes, clinicians must build trust, communicate what they have to offer, and ensure that the client feels different when they walk out than they did walking in. Short, practical, and applicable to all therapeutic modalities, this book walks readers through all the first-session essentials, including preparation for the first session, action-steps for each stage of the session, techniques for changing the emotional climate, and “closing the deal,” to make sure that clients come back for more. Packed with case examples, vignettes, tools, and techniques, The Art of the First Session prepares clinicians with critical skills to cut through performance anxiety, feel and convey confidence with clients, and hit the ground running in therapy with new clients.

Quicklet On Guy Kawasaki s The Art of the Start

Author : Coralie McCormick
File Size : 71.31 MB
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ABOUT THE BOOK Guy Kawasaki will often talk about his condition of tinnitis. Doctors are a bit mystified about the condition that means he has a constant ringing in his right ear. They have advised him to cut back on everything from his salt intake to caffeine. Kawasaki has another theory. As a venture capitalist, he has to listen to pitches all the time. He has entrepreneurs and would-be entrepreneurs with 60-slide Powerpoint presentations boasting about patents that are pending, a $50 billion market, and investors that are already on board. Subsequently he has developed this condition that occasionally leads to a sense of vertigo. In the hopes of making his life easier by giving start-ups a guide to the pitch and the abc’s of beginning their business, The Art of the Start was written. Kawasaki admits that the temptation when embarking on a project like this is to want to appear like an omniscient, all-knowing guru who never made mistakes in his career, when in fact he has. What he has used in writing his book is the hindsight of what he wished he had done at different points in his career. MEET THE AUTHOR Coralie would really like to travel constantly. Chasing monkeys off my balcony in the morning sounds like a great morning constitutional, and she loves finding new dishes to try in new out-of-the-way towns. When not travelling, Coralie is planning new trips, taking photographs, playing with he nephews, or writing. She has a day job that helps her pay the bills and a degree in Economics. She is also obsessed with Haruki Murakami novels and his 'words as pictures' style where sheep can talk, and you can always check yourself into the Dolphin Hotel when you need a break. EXCERPT FROM THE BOOK Throughout his book, Kawasaki peppers the pages with “Exercises” that he uses as useful self-checks for budding entrepreneurs to check whether or not they need to reconsider the direction they’ve chosen for their enterprise. For instance, in the section on The Art of Positioning, Kawasaki discusses naming strategies. He lists pointers and pitfalls of the naming process. He explains that ideally your name should be able to function as a verb and the Exercise after the section immediately asks the reader to use the name of their business in this context to see if it can function as a verb. Another tool that Kawasaki uses that is useful is the section following each chapter entitled FAQ, standing not for Frequently Asked Questions, but instead Frequently Avoided Questions. In this not-so-gentle way he reminds us that as entrepreneurs we tend to develop tunnel vision, disregarding what we dismiss as irrelevant or inconvenient. Only this works to the detriment of the budding entrepreneur as you cannot afford to ignore any facet of a growing business. For instance, in the chapter on The Art of Writing a Business Plan, one FAQ asks: “How frequently should I rewrite my business plan?” Buy a copy to keep reading!

SUMMARY Art Of The Start 2 0 The Time Tested Battle Hardened Guide For Anyone Starting Anything By Guy Kawasaki

Author : Shortcut Edition
File Size : 38.19 MB
Format : PDF
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* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. *By reading this summary, you will discover the advice of Guy Kawasaki, former evangelist at Apple, now investor of Garage Technology Venture, on the good ways to embark on the entrepreneurial adventure. *You will also discover : how defining a real vision for your business will determine your future success; how to make a Powerpoint presentation that doesn't put your audience to sleep; why success doesn't necessarily depend on how much money you invest in the beginning; that professional success must go hand in hand with a positive attitude towards society. *The life of a company can be described in many ways, but getting informed takes time and energy. This time spent learning will not be spent producing, which is the essence of entrepreneurship. The entrepreneur's success will depend on his or her ability to deal with the little things in everyday life while getting closer to the goal. *Buy now the summary of this book for the modest price of a cup of coffee!

Art of the Bedchamber

Author : Douglas Wile
File Size : 35.46 MB
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An anthology of over two millennia of Chinese treatises on the use and practice of sexual intercourse

The Art of Meditation

Author : Robert Elias Najemy
File Size : 47.29 MB
Format : PDF
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The Art of Meditation presents a step-by-step guide on how to meditate. Extremely clear and easily employable, it touches on all aspects of the philosophy and psychology of meditation. This book has already guided thousands through the often confusing path of inner awareness and contact with our inner power and wisdom. The wide variety of meditative techniques allows the reader to choose the one that suits him or her most. The scope, wisdom and ability to foresee the readers questions and problems are the result of the author's 30 years of experience in this field.

The Art of English Poesy

Author : George Puttenham
File Size : 58.55 MB
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George Puttenham's Art of English Poesy is a foundational work of English Renaissance criticism and literary theory. Rich in detail about the nature, purpose, and functions of poetry as well as the poet's character and goals, it is also a valuable historical document, offering generous insight into Elizabethan court culture, implicitly on display in the attitudes and values of the writer. His illustrative anecdotes enable us to watch European courtiers negotiating their social and political relationships with one another as well as with rulers and social inferiors. This new critical edition of The Art of English Poesy contains the first modernized and fully annotated edition of Puttenham's 1589 text; a substantial introductory essay by Frank Whigham and Wayne A. Rebhorn; a comprehensive bibliography; several glossaries and appendixes; and an index. The editors' masterly essay introduces Puttenham to modern readers and situates The Art of English Poesy in the context of the rhetorical theory, poetics, and courtly conduct of its time. The introduction also includes a concise biography of Puttenham based on a variety of new and unfamiliar data: he married an older and much richer woman whom he badly mistreated; indulged habitually in a life of sexual predation; was repeatedly sued, arrested, and imprisoned; survived several supposed attempts on his life; and died, nearly indigent, in 1591. For scholars and students of the English Renaissance, the Cornell edition of The Art of English Poesy should prove the definitive edition of Puttenham's major work.

The Art of Type and Typography

Author : Mary Jo Krysinski
File Size : 35.5 MB
Format : PDF, ePub
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The Art of Type and Typography is an introduction to the art and rules of typography. Incorporating the industry standard—InDesign—for typesetting from the outset, this book serves as a guide for beginning students to learn to set type properly through tutorials, activities, and examples of student work. Encompassing the history of typography from ancient times to widespread modern use, The Art of Type and Typography provides context and fosters creativity while developing key concepts, including: The history of type; Terminology; Classification; Measurement; Spacing; Alignment; Legibility; Hierarchy; Layout and Grids; Page Elements; InDesign tools and style sheets. Writing clearly and to the point, Mary Jo Krysinski brings over 30 years of design experience to this essential guide. With a glossary, sample class activities, additional online resources and a beautiful clean design, this book is the perfect introduction for a beginning typography student, and a handy reference for those needing a refresher.