Search results for: the-content-analysis-guidebook

The Content Analysis Guidebook

Author : Kimberly A. Neuendorf
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Content analysis is one of the most important but complex research methodologies in the social sciences. In this thoroughly updated Second Edition of The Content Analysis Guidebook, author Kimberly Neuendorf draws on examples from across numerous disciplines to clarify the complicated aspects of content analysis through step-by-step instruction and practical advice. Throughout the book, the author also describes a wide range of innovative content analysis projects from both academia and commercial research that provide readers with a deeper understanding of the research process and its many real-world applications.

The Content Analysis Guidebook

Author : Kimberly A. Neuendorf
File Size : 62.43 MB
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"Content analysis is one of the most important but complex research methodologies in the social sciences. In this thoroughly updated Second Edition of The Content Analysis Guidebook, author Kimberly Neuendorf provides an accessible core text for upper-level undergraduates and graduate students across the social sciences. Comprising step-by-step instructions and practical advice, this text unravels the complicated aspects of content analysis."--Publisher's website.

The Illustrated Guide to the Content Analysis Research Project

Author : Patricia Swann
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The Illustrated Guide to the Content Analysis Research Project makes mass media research more accessible through an informal and humorous student-centered approach. Author Patricia Swann provides a colorful, step-by-step guide to developing a typical mass media research project using the content analysis method. The fundamental elements of this research method are presented in plainspoken language perfect for undergraduates and new researchers, complete with engaging illustrations and an informal narrative that tackle students’ most common sticking-points when learning and applying research methods. Supplemented by online worksheets for further reflection, this book is an excellent companion to research-centered courses in mass media, communication studies, marketing, and public relations at the introductory level.

Content Analysis

Author : Klaus Krippendorff
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Since the publication of the first edition of Content Analysis: An Introduction to Its Methodology, the textual fabric in which contemporary society functions has undergone a radical transformation: specifically, the ongoing information revolution. Today, content analysis has become an efficient alternative to public opinion research—a method of tracking markets, political leanings, and emerging ideas, a way to settle legal disputes, and an approach to explore individual human minds.

The SAGE Encyclopedia of Communication Research Methods

Author : Mike Allen
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Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.

Research Techniques for Clinical Social Workers

Author : M. Elizabeth Vonk
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This volume has long been an invaluable resource for students and practitioners of social work. It thoroughly and clearly presents research concepts and skills, uniquely organizing them according to assessment and treatment formulation, treatment implementation and monitoring, and evaluation. Also, numerous practice cases and detailed exercises offer a complete grasp of crucial concepts and techniques. This new edition reflects contemporary developments in practice research, such as an emphasis on empirical or evidence-based practice; the importance of evaluation within the managed-care environment; the role of social work ethics in practice research; the value of qualitative research methodology for particular aspects of monitoring and evaluation; and the role of computer technology and the use of the Internet.

Treehugging 2 0 Powerful Niche Media in the Battle for a Better Future

Author : Karin Dalhues
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The internet has become a powerful tool to mobilize audiences and spread information quickly. This book looks at environmental blogs in Germany and the UK, and compares their approaches to make their message heard. In particular, the study compares structural features of the blogs such as the length of entries or the number of comments that the blog posts earn but, it also looks at the bigger picture: how significant is the environmental blogosphere for the media landscape? Are these blogs able to motivate their readers to take action? This book attempts to explain the similarities and differences between UK and German green bloggers that are rooted in the particular development of the environmental movement, and formed by culture. Due to the fast pace that the internet develops at, this book must be regarded as a snapshot of the blogosphere in the year of 2011 which enables the reader to draw conclusions on the further development that the internet has taken up to the present moment.

The Handbook of Social Work Research Methods

Author : Bruce Thyer
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Click on the Supplements tab above for further details on the different versions of SPSS programs. The canonical Handbook is completely updated with more student-friendly features The Handbook of Social Work Research Methods is a cutting-edge volume that covers all the major topics that are relevant for Social Work Research methods. Edited by Bruce Thyer and containing contributions by leading authorities, this Handbook covers both qualitative and quantitative approaches as well as a section that delves into more general issues such as evidence based practice, ethics, gender, ethnicity, International Issues, integrating both approaches, and applying for grants. New to this Edition More content on qualitative methods and mixed methods More coverage of evidence-based practice More support to help students effectively use the Internet A companion Web site at www.sagepub.com/thyerhdbk2e containing a test bank and PowerPoint slides for instructors and relevant SAGE journal articles for students. This Handbook serves as a primary text in the methods courses in MSW programs and doctoral level programs. It can also be used as a reference and research design tool for anyone doing scholarly research in social work or human services.

Controlling the Message

Author : Victoria A. Farrar-Myers
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Choice Outstanding Academic Title of 2016 From the presidential race to the battle for the office of New York City mayor, American political candidates’ approach to new media strategy is increasingly what makes or breaks their campaign. Targeted outreach on Facebook and Twitter, placement of a well-timed viral ad, and the ability to roll with the memes, flame wars, and downvotes that might spring from ordinary citizens’ engagement with the issues—these skills are heralded as crucial for anyone hoping to get their views heard in a chaotic election cycle. But just how effective are the kinds of media strategies that American politicians employ? And what effect, if any, do citizen-created political media have on the tide of public opinion? In Controlling the Message, Farrar-Myers and Vaughn curate a series of case studies that use real-time original research from the 2012 election season to explore how politicians and ordinary citizens use and consume new media during political campaigns. Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today’s diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship—an ideal volume for students, scholars, and political analysts alike.

Modeling Techniques in Predictive Analytics with Python and R

Author : Thomas W. Miller
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Master predictive analytics, from start to finish Start with strategy and management Master methods and build models Transform your models into highly-effective code—in both Python and R This one-of-a-kind book will help you use predictive analytics, Python, and R to solve real business problems and drive real competitive advantage. You’ll master predictive analytics through realistic case studies, intuitive data visualizations, and up-to-date code for both Python and R—not complex math. Step by step, you’ll walk through defining problems, identifying data, crafting and optimizing models, writing effective Python and R code, interpreting results, and more. Each chapter focuses on one of today’s key applications for predictive analytics, delivering skills and knowledge to put models to work—and maximize their value. Thomas W. Miller, leader of Northwestern University’s pioneering program in predictive analytics, addresses everything you need to succeed: strategy and management, methods and models, and technology and code. If you’re new to predictive analytics, you’ll gain a strong foundation for achieving accurate, actionable results. If you’re already working in the field, you’ll master powerful new skills. If you’re familiar with either Python or R, you’ll discover how these languages complement each other, enabling you to do even more. All data sets, extensive Python and R code, and additional examples available for download at http://www.ftpress.com/miller/ Python and R offer immense power in predictive analytics, data science, and big data. This book will help you leverage that power to solve real business problems, and drive real competitive advantage. Thomas W. Miller’s unique balanced approach combines business context and quantitative tools, illuminating each technique with carefully explained code for the latest versions of Python and R. If you’re new to predictive analytics, Miller gives you a strong foundation for achieving accurate, actionable results. If you’re already a modeler, programmer, or manager, you’ll learn crucial skills you don’t already have. Using Python and R, Miller addresses multiple business challenges, including segmentation, brand positioning, product choice modeling, pricing research, finance, sports, text analytics, sentiment analysis, and social network analysis. He illuminates the use of cross-sectional data, time series, spatial, and spatio-temporal data. You’ll learn why each problem matters, what data are relevant, and how to explore the data you’ve identified. Miller guides you through conceptually modeling each data set with words and figures; and then modeling it again with realistic code that delivers actionable insights. You’ll walk through model construction, explanatory variable subset selection, and validation, mastering best practices for improving out-of-sample predictive performance. Miller employs data visualization and statistical graphics to help you explore data, present models, and evaluate performance. Appendices include five complete case studies, and a detailed primer on modern data science methods. Use Python and R to gain powerful, actionable, profitable insights about: Advertising and promotion Consumer preference and choice Market baskets and related purchases Economic forecasting Operations management Unstructured text and language Customer sentiment Brand and price Sports team performance And much more

Modeling Techniques in Predictive Analytics

Author : Thomas W. Miller
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To succeed with predictive analytics, you must understand it on three levels: Strategy and management Methods and models Technology and code This up-to-the-minute reference thoroughly covers all three categories. Now fully updated, this uniquely accessible book will help you use predictive analytics to solve real business problems and drive real competitive advantage. If you’re new to the discipline, it will give you the strong foundation you need to get accurate, actionable results. If you’re already a modeler, programmer, or manager, it will teach you crucial skills you don’t yet have. Unlike competitive books, this guide illuminates the discipline through realistic vignettes and intuitive data visualizations–not complex math. Thomas W. Miller, leader of Northwestern University’s pioneering program in predictive analytics, guides you through defining problems, identifying data, crafting and optimizing models, writing effective R code, interpreting results, and more. Every chapter focuses on one of today’s key applications for predictive analytics, delivering skills and knowledge to put models to work–and maximize their value. Reflecting extensive student and instructor feedback, this edition adds five classroom-tested case studies, updates all code for new versions of R, explains code behavior more clearly and completely, and covers modern data science methods even more effectively. All data sets, extensive R code, and additional examples available for download at http://www.ftpress.com/miller If you want to make the most of predictive analytics, data science, and big data, this is the book for you. Thomas W. Miller’s unique balanced approach combines business context and quantitative tools, appealing to managers, analysts, programmers, and students alike. Miller addresses multiple business cases and challenges, including segmentation, brand positioning, product choice modeling, pricing research, finance, sports, text analytics, sentiment analysis, and social network analysis. He illuminates the use of cross-sectional data, time series, spatial, and spatio-temporal data. You’ll learn why each problem matters, what data are relevant, and how to explore the data you’ve identified. Miller guides you through conceptually modeling each data set with words and figures; and then modeling it again with realistic R programs that deliver actionable insights. You’ll walk through model construction, explanatory variable subset selection, and validation, mastering best practices for improving out-of-sample predictive performance. Throughout, Miller employs data visualization and statistical graphics to help you explore data, present models, and evaluate performance. This edition adds five new case studies, updates all code for the newest versions of R, adds more commenting to clarify how the code works, and offers a more detailed and up-to-date primer on data science methods. Gain powerful, actionable, profitable insights about: Advertising and promotion Consumer preference and choice Market baskets and related purchases Economic forecasting Operations management Unstructured text and language Customer sentiment Brand and price Sports team performance And much more

The Oxford Handbook of Legislative Studies

Author : Shane Martin
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Legislatures are political bodies essential to democracy and the rule of law. They present social scientists with numerous intriguing puzzles, with far-reaching implications for our understanding of political institutions. Why, and how, have these ancient assemblies, established in pre-democratic times, survived the transition to mass democracies? How have they adapted? How do they structure such processes as budgeting, legislation, and executive oversight? How do their members get selected, and what consequences flow from differences in these rules? What roles do committees and political parties play in contemporary legislatures? What functions do legislatures perform in autocratic, semi-democratic or recently democratized societies? What explains the similarities and differences in legislative rules, powers and recruitment? What are the policy and other consequences of variation in how legislatures are organized and function? The 33 chapters in The Oxford Handbook of Legislative Studies, written by 47 of the most distinguished legislative scholars, provide a comprehensive and up-to-date description and assessment of the state of the art in legislative studies. Key themes explored include theoretical paradigms and methodological approaches to the study of legislatures, representation and legislative careers, internal organization, the role of parties within legislatures and the role of legislatures in policy making and accountability. The Handbook also explores the emergence of parliaments in historical and contemporary contexts, including new democracies and trans-national institutions.

Medien Kommunikationswissenschaft

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Web and Network Data Science

Author : Thomas W. Miller
File Size : 76.13 MB
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Master modern web and network data modeling: both theory and applications. In Web and Network Data Science, a top faculty member of Northwestern University’s prestigious analytics program presents the first fully-integrated treatment of both the business and academic elements of web and network modeling for predictive analytics. Some books in this field focus either entirely on business issues (e.g., Google Analytics and SEO); others are strictly academic (covering topics such as sociology, complexity theory, ecology, applied physics, and economics). This text gives today's managers and students what they really need: integrated coverage of concepts, principles, and theory in the context of real-world applications. Building on his pioneering Web Analytics course at Northwestern University, Thomas W. Miller covers usability testing, Web site performance, usage analysis, social media platforms, search engine optimization (SEO), and many other topics. He balances this practical coverage with accessible and up-to-date introductions to both social network analysis and network science, demonstrating how these disciplines can be used to solve real business problems.

IT Governance in a Networked World Multi Sourcing Strategies and Social Capital for Corporate Computing

Author : Lock Lee, Laurence
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"This book takes a critical look at IT Governance challenges in a world that is becoming increasingly networked. IT firms are becoming increasingly reliant on alliances and partnerships to generate new value"--Provided by publisher.

Political Communication in China

Author : Wenfang Tang
File Size : 42.48 MB
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It is widely recognised that the Chinese Communist Party (CCP) uses the media to set the agenda for political discourse, propagate official policies, monitor public opinion, and rally regime support. State agencies in China control the full spectrum of media programming, either through ownership or the power to regulate. Political Communication in China examines the two factors which have contributed to the rapid development of media infrastructure in China: technology and commercialization. Economic development led to technological advancement, which in turn brought about the rapid modernization of all forms of communication, from ‘old’ media such as television to the Internet, cell phones, and satellite communications. This volume examines how these recent developments have affected the relationship between the CCP and the mass media as well as the implications of this evolving relationship for understanding Chinese citizens’ media use, political attitudes, and behaviour. The chapters in this book represent a diverse range of research methods, from surveys, content analysis, and field interviews to the manipulation of aggregate statistical data. The result is a lively debate which creates many opportunities for future research into the fundamental question of convergence between political and media regimes. This book was originally published as a special issue of the journal Political Communication.

Women and Elective Office

Author : Sue Thomas
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This edition of Women and Elective Office offers the latest research on women as candidates and officeholders. It provides a comprehensive look at at the history and status of women in elective office, their prospects for the future, and why women in elected office matter to American democracy. It features all-new essays and up-to-the-minute research by leading experts in the field, including the latest political trends and events such as Hillary Rodham Clinton's run for the presidency, women's representation on the state and local level, the diversity of women officeholders' experiences and circumstances, and female judges. Women and Elective Office is an essential guide to understanding the past, present, and future of women in all echelons of government.

Handbook of Research on Public Information Technology

Author : Garson, G. David
File Size : 65.99 MB
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"This book compiles estimable research on the global trend toward the rapidly increasing use of information technology in the public sector, discussing such issues as e-government and e-commerce; project management and information technology evaluation; system design and data processing; security and protection; and privacy, access, and ethics of public information technology"--Provided by publisher.

Environmental Journalism

Author : Henrik Bodker
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Environmental journalism is an increasingly significant area for study within the broader field of journalism studies. It connects the concerns of politics, science, business, culture and the natural world whilst also exploring the boundaries between the local, regional and global. A central and typical focus for its concerns are the global summits convened to share scientific knowledge about global warming and to formulate policies to mitigate its consequences in particular locales. But reporting environmental change creates difficulties for journalists who are often ill equipped to resolve the uncertainties in the disputed scientific accounts of climate change. This research-based collection focuses on aspects of environmental journalism in Australia, France, Norway, Sweden, the UK and the USA. Contributors present case studies of media reporting of the environment, and explore considerations of objectivity and advocacy in journalistic coverage of the environment and climate change. This book was originally published as a special issue of Journalism Studies.

Men and Masculinity as Portrayed in Esquire Magazine 1933 1945

Author : Kyoung-Mi Nam
File Size : 31.70 MB
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